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Why S Squared?

Identical twin,

statistician father,

and Sara Stanley

of course.

Meet the S’s behind S Squared Design

Sara Stanley

Owner, Creative Director

Sara Stanley founded S Squared Design in 1999 with the belief that the aesthetics of high-quality design should be applied to all projects in order to effectively achieve specific goals. She has proficiently guided clients on how to successfully market their companies and increase their bottom line. Sara applies her targeted design philosophy to any industry from healthcare to finance, retail to event production.


As Creative Director, Sara is not only hands-on in the design process, she also assembles and manages a specific team for each project, ensuring the right expertise is in place to meet precise client needs. Her talented team of writers, programmers, printers and mail service providers can take any project seamlessly from concept to completion.


A graduate of NC State University’s College of Design, Sara has continuously adapted to new technology throughout her 20 years in the industry. She spent five years at IBM as a graphic designer and art director, then served as the in-house designer for a transportation logistics firm before launching S Squared Design. Today, she credits the following best practices for building her thriving referral-driven business:


  • Cultivate relationships based on mutual respect, appreciation and enthusiasm  

  • Maintain focus on brand messages and target audience    

  • Provide creative, professional solutions that make both client and designer proud    

  • Adapt quickly to changing project dynamics while maintaining budgets and deadlines    

  • Exceed expectations by maintaining a great attention to detail


Laura Aguirre

Writer, Editor, Video Producer

With over 25 years experience in all areas of media, including writing, web, broadcast news and corporate video production, Laura knows what it takes to put high-quality, visually compelling media within reach of her clients--be it creating your vision from concept through delivery or providing as-needed services such as scripting, storyboarding, post production or custom motion graphics.


Her diverse background as a writer, multi-media producer, director and on-camera talent allows her to bring all perspectives to a project. This 360° approach ensures that creative goals, budget and deadlines will always be kept in harmony.


Laura has forged a strong commitment to innovation, resourcefulness and adventure that continues to serve her clients well today.

S Squared Design uses a national network of proven professionals to achieve your project goals. Team members are selected per project as experts in their respective fields. This includes programmers, photographers, illustrators, printers, mail service providers, media buying consultants, talent casting & coaching services, video production crew (audio technicians, field services, satellite trucks), and video post-production specialists (3D motion graphics, animations, special effects).


Let us serve as the creative services department of your company:  No overhead. Pay per project. Invisible integration.

“Just wanted to say (wish I was telling you in person) I LOVE the ads we’ll be doing this year. And I LOVE that it’s the beginning of February and we have it all scoped out for the year. Thank you! I feel very PROUD when I see our ads in print – and that’s awesome.”

Beth Monaghan

Owner, Monaghan Group

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